When I did the research, I was surprise to find out a clip on Youtube and I learn a new word—video mapping or projection mapping.
In Wikipedia article, projection mapping or “3D projection is any method of mapping three-dimensional points to a two-dimensional plane.” This new technique is now widespread used in various advertising campaign. As it can be applied with architecture, the viewers can have an inspiring visual experience, and of course, the advertiser achieved its goal to attract attention and gained the media coverage.
It is better to watch than to say.
Another example:
advanced video mapping technique
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